Branding Strategy

Our branding strategy services are focused on helping businesses establish a strong and memorable brand identity. From logo design and brand messaging to brand positioning and storytelling, we work closely with our clients to develop a comprehensive branding strategy that resonates with their target audience and sets them apart from the competition. Whether you’re launching a new brand or looking to refresh your existing one, we’ll help you create a brand that leaves a lasting impression and drives customer loyalty.

“Connecting Quality, Building Success.”

— Merry Weekend LLC

At Merry Weekend, we specialize in developing strategic branding initiatives to help businesses establish a strong and memorable brand identity.

Brand Identity Development

We work closely with our clients to develop a unique brand identity that reflects their values, personality, and vision. This includes defining brand attributes, such as brand purpose, mission, values, and positioning, as well as creating visual elements, such as logos, colors, typography, and imagery, that embody the brand’s essence and resonate with its target audience.

Brand Messaging and Storytelling

We craft compelling brand messaging and storytelling that effectively communicates our client’s brand story, values, and unique selling propositions. This includes developing key messaging points, brand narratives, and storytelling frameworks that engage and inspire audiences across various channels and touchpoints.

Brand Positioning and Differentiation

We help businesses define their unique value proposition and positioning in the marketplace to stand out from competitors and resonate with their target audience. This includes conducting competitive analysis, market research, and customer insights to identify market opportunities and develop a strategic positioning that aligns with our client’s strengths and market needs.

Brand Guidelines and Standards

We create comprehensive brand guidelines and standards that serve as a blueprint for maintaining brand consistency and coherence across all brand touchpoints and communication channels. This includes defining brand elements, such as logo usage, color palette, typography, imagery, and tone of voice, as well as providing guidelines for their application and implementation to ensure brand integrity and recognition.

Brand Activation and Implementation

We support our clients in activating and implementing their brand strategy across various channels and touchpoints, including digital platforms, social media, advertising, packaging, and experiential marketing. This includes developing brand activation plans, executing creative campaigns, and measuring performance to ensure that our client’s brand strategy is effectively implemented and resonates with their target audience.

How much is it?

The pricing

1,500 USD

Innovating brilliance

Meet the minds behind the magic

Andrew and Mollie Larsen

Our journey began in 2014 with a passion for sourcing natural gemstones from Thailand to the USA. This initial venture sparked our vision to connect businesses worldwide with high-quality products from Thailand, China, India, South Korea, and beyond.

Driven by our dedication to innovation and collaboration, we expanded our services to include international distribution, branding, and marketing solutions. Today, Merry Weekend offers a comprehensive suite of services tailored to the needs of startups and SMEs seeking to thrive in today’s competitive marketplace.

OUR CLIENTS ARE SAYING

Client love

Andrew and his staff are very professional, highly intelligent, knowledgable and willing to provide prompt help. We would recommend Andrew if you are needed of his services.

Mollie's photographs are always stunning thanks to her knowledge of product styling in combination with her eye for photography. I've worked on multiple brand campaigns with Mollie and our clients are always delighted to see the flatlays she delivers!

Andrew is always professional, kind, and takes the time to explain things to help me make educated decisions. I've never held accounts outside my employers 401k programs and I was nervous to move things over. Andrew has made me feel comfortable and helped me see what financial planning means.

When it comes to Mollie's flatlays, I always appreciate that she's able to accomplish two very important things. First, she's really good at highlighting our products. Second, due to her choice of lifestyle elements for the photo, she also tells a story. Immediately, viewers get a sense of what these products and perhaps, why, they should purchase them.